Brand Management: Research, Theory And Practice May 2026

: The book is best known for categorizing brand management into seven distinct schools of thought: economic, identity, consumer-based, personality, relational, community, and cultural .

Experts from both academia and the industry have provided positive feedback on the text: Brand Management: Research, theory and practice

, authored by Tilde Heding , Charlotte F. Knudtzen , and Mogens Bjerre , is highly regarded for its comprehensive and structured breakdown of the branding landscape. It is frequently praised by both academics and industry experts for bridging the gap between scientific research and practical application. Key Highlights : The book is best known for categorizing

: It is widely used in business schools, such as Copenhagen Business School. Critical Reception authored by Tilde Heding