Bradley Center Site
The construction of the $524 million Fiserv Forum, which was built next door.
The exterior was very functional and boxy. bradley center
Some seats had obstructed views, a common issue with older arena designs. The construction of the $524 million Fiserv Forum,
While its replacement, the Fiserv Forum, offers a better, more modern experience, the memories made inside the Bradley Center—from the deafening noise of a playoff game to the quiet awe of a Disney on Ice show—will always remain a part of Milwaukee's sports history. the Fiserv Forum
For over 30 years, the (officially the BMO Harris Bradley Center) was the heartbeat of downtown Milwaukee. From NBA buzzer-beaters to sold-out concerts and monster truck rallies, the "big white box" on 4th Street hosted countless memories for Wisconsinites before its demolition in 2019.