: Customers were treated as VIPs, receiving their new vehicles on a rotating platform in the "Premiere" area, accompanied by a personalized briefing from a product specialist.
Exclusive Package. Highly customised. With your Exclusive Package you can expect: * Chauffeur-driven journey to BMW Welt. * Check- BMW-Welt.com BMW European Delivery - BMW of Catonsville bmw buy in germany program
The program was famously touted as "the vacation that pays for itself" due to several built-in cost-saving measures: Vehicle delivery at BMW Welt. : Customers were treated as VIPs, receiving their
: After the handover, owners could immediately drive their new cars out of the building and directly onto the German Autobahn or through scenic Alpine passes. Financial and Travel Incentives With your Exclusive Package you can expect: *
: The package included exclusive VIP tours of the adjacent BMW Group Plant and the BMW Museum , providing deep immersion into the brand's engineering heritage.
At the heart of the program was the in Munich, a multi-functional customer experience and delivery center. For participants, the "buy in Germany" process was not just a transaction but a meticulously choreographed event:
