The phrase primarily refers to the popular Frequent Buyer Program offered by select local pet stores where you can buy 10 bags of Blue Buffalo pet food and get the 11th bag free . It can also refer to various rotational promotions where you can receive $10 off or get $10 back in rewards .
Big-box stores and online giants frequently run massive stock-up deals on Blue Buffalo products :
: Loyalty members often earn 5,000 points (the equivalent of $10 back in savings ) when they spend $50 or more on store merchandise, including Blue Buffalo kibble.
: Major sites like Chewy.com offer massive introductory discounts (often $20 off your first order or up to 35% off) when you set your Blue Buffalo food to a recurring delivery schedule. Free Bag of Blue Buffalo Dog Food, Buy 10, Get 1 Free
