According to Best Buy's Chief Marketing Officer, the goal of the campaign was to capture the joy and humor of giving a gift that immediately improves someone's life or makes it more fun. The ads were designed to show how Best Buy simplifies the "holiday homestretch" by providing expert guidance on complex tech.
: The commercial is set to the song " Sirius " by The Alan Parsons Project , a track often used for high-stakes sports introductions to build tension and excitement. best buy open this last commercial
: The "Anticipation" spot features Brent Bailey as the Dad and Cristina Fernandez as the Mom. According to Best Buy's Chief Marketing Officer, the
: The campaign was produced through a collaboration between Wunderman Thompson and Gabriel deGrood Bendt, L.L.C. . Campaign Intent L.L.C. . Campaign Intent