These spots featured the band's signature atmospheric sound to build excitement for new tech.
For their "Big Game Selfie" and "In the Super Bowl: LG OLED TV" spots, the music focused on building tension and hype, though specific licensed tracks varied by the specific product featured, such as the LG OLED TV promotion.
The 2017 strategy marked a shift toward using "ad synchs" to elevate the brand's perception. While competitors like used high-energy hits like Imagine Dragons’ "Believer" for the Switch launch, Best Buy’s reliance on The Alan Parsons Project appealed to a broader, multi-generational demographic that valued both classic quality and modern innovation.
Outside of the rock classics, Best Buy utilized the track "I Got Your Back" by Andrew Simple , a song frequently heard in their customer-service-oriented commercials to emphasize reliability. Major Events and Holiday Campaigns
These spots featured the band's signature atmospheric sound to build excitement for new tech.
For their "Big Game Selfie" and "In the Super Bowl: LG OLED TV" spots, the music focused on building tension and hype, though specific licensed tracks varied by the specific product featured, such as the LG OLED TV promotion.
The 2017 strategy marked a shift toward using "ad synchs" to elevate the brand's perception. While competitors like used high-energy hits like Imagine Dragons’ "Believer" for the Switch launch, Best Buy’s reliance on The Alan Parsons Project appealed to a broader, multi-generational demographic that valued both classic quality and modern innovation.
Outside of the rock classics, Best Buy utilized the track "I Got Your Back" by Andrew Simple , a song frequently heard in their customer-service-oriented commercials to emphasize reliability. Major Events and Holiday Campaigns
