The video often contains rapid flashing or strobing effects when the scare occurs, which may trigger those with photosensitive epilepsy .

After a few seconds of calm, the video abruptly cuts to a high-contrast, distorted image—often a "creepypasta" style face (like Jeff the Killer or a distorted scream) accompanied by an extremely loud, piercing screeching sound. Safety & Viewing Guide

The video typically follows a predictable structure used by classic internet shock content: