Later included in Önal's 2017 studio album, Selam Dengesiz . Production and Creative Team
The title "Güm Güm" mimics a racing heart. The lyrics mention feeling like a heart is being "torn from the chest" ( Göğsümden ama kalbimi söküyor ). ayse_hatun_onal_gum_gum_ft_onurr
A unique feature of the song is the repetitive chant: "Shante caya guru caya guru Ganesha," which translates to "Peace, Victory, Teacher, Lord Ganesha". This added a mystical, world-music vibe to an otherwise standard pop track. Music Video Later included in Önal's 2017 studio album, Selam Dengesiz
Directed by Tamer Aydoğdu, the music video features high-fashion aesthetics and dynamic choreography. It emphasizes Ayşe Hatun Önal’s background as a former Miss Turkey and fashion model, using stylized lighting and rapid editing to match the song's 128 BPM tempo. A unique feature of the song is the
Onurr provided background vocals and a dedicated verse, contributing to the song's rhythmic "Güm Güm" (the sound of a heartbeat) motif. Lyrical Themes and Style