Authors Here

: A good report should be accurate but also persuasive enough to move the reader to action. 3. Structure for Impact

: Authors like Stephen King enhance their reports and stories by asking specialists (e.g., doctors or physicists) for authentic details that add authority to the writing. 2. Follow the Core "C's" of Writing Authors

: Instead of just citing data, include a poignant quote or a jarringly specific detail. : A good report should be accurate but

To keep a reader hooked, include "mudskippers"—details that have historical, geographical, or human flavor. include "mudskippers"—details that have historical

: Be ruthless. Exclude anything you don't really need to make your case.