Observing and imitating the views of parents, peers, and role models.
The emotional reaction or feelings toward the object (e.g., "I love this brand"). Attitudes and Attitude Change
Persuasion via logical reasoning and high-effort thinking. This leads to more enduring change. Observing and imitating the views of parents, peers,
The way one intends to act or actually behaves toward the object (e.g., "I will buy this brand"). Attitudes and Attitude Change
Persuasion via surface cues, like a celebrity endorsement or a catchy jingle.
Associations (classical conditioning) and rewards or punishments (operant conditioning) reinforce specific stances.
The beliefs, thoughts, and attributes associated with the object (e.g., "This brand is environmentally friendly"). How Attitudes are Formed