The feature is part of the AT&T THANKS customer appreciation program. It allows eligible customers to get one free movie ticket when they buy one at full price for a Tuesday showing. Key Details & Eligibility
: Originally launched for AT&T postpaid wireless customers, the program expanded to include DirecTV, AT&T U-verse TV, and AT&T Internet subscribers. at&t buy one get one movie
: This offer is not available to AT&T prepaid (GoPhone), Cricket Wireless customers, or data-only customers. The feature is part of the AT&T THANKS