Instead of being at the mercy of every algorithm, build a home for your work that you control.
Consider a schedule that splits your time equally between painting and marketing.
Use email newsletters or "safe space" groups to connect directly with supporters who value your unique vision.
The phrase "selling your soul" is a common figure of speech for trading your integrity or morals for material gain, such as money or fame. For artists, this often means "selling out"—turning your back on your ideals and passion to pander to a market. However, building a career doesn't have to mean losing yourself.
Use social media to show your "messy" creative process, not just the polished final piece.
Selling Art Without Selling Your Soul: A Guide to Authentic Success
Decide which parts of your style or message are sacred and which you are willing to adapt for commissions. 2. Market Your Process, Not Just Your Products