Active engagement is rising, with consumers spending an average of 4.3 hours per day reading, playing, or creating content themselves. 3. Key Industry Trends

The global market is projected to reach $2,786.1 billion by the end of 2025. Revenue Drivers:

The global entertainment and media (E&M) market continues to show strong resilience and growth following the post-pandemic recovery.

Nearly 47% of Gen Z and 33% of Millennials now cite social media videos and livestreams as their favorite form of video content.

Three major forces are currently reshaping how content is produced and consumed: 2025 Digital Media Trends | Deloitte Insights

In 2025, advertising was the dominant revenue model with a 47% share, though subscription models are currently the fastest-growing segment.

This report examines the current state of entertainment and popular media as of early 2026, focusing on market growth, shifts in consumer behavior among younger generations, and the transformative role of Artificial Intelligence.

Younger consumers spend roughly 50 minutes more per day on social platforms and user-generated content (UGC) compared to the average person, while spending 44 minutes less on traditional TV and movies.